Volkswagen Group of America Adds to its “Community-Driven Promise”, local dealership jumps on board

July 30th, 2020 by

Volkswagen Group of America Adds to its “Community-Driven Promise”, local dealership jumps on board


In April, 2020, Volkswagen Group of America released its “Community Driven Promise”, a program designed to help Volkswagen customers relieve some of the financial stresses that can come with buying and owning a car through payment assistance, deferred payment plans and interest-free financing options. Now ready to “help get businesses back to business”, Volkswagen has extended its “Community Driven Promise” to help local small businesses by providing joint funds to its dealer partners to pass on to those that drive America – small businesses and their owners.

One dealership jumped at the chance to help its local community through the national program – Findlay Volkswagen in Henderson decided to accept the co-op funds and allocate their advertising dollars to support its city using the “Community Driven Promise” platform, and two local small businesses, Diced Kitchen and the Mojave Brewing Company, were already on the dealership’s radar when they initially heard about the opportunity.

Findlay Volkswagen Henderson GM, Melisa Eichbauer says:

“When VW offered dealerships the opportunity to utilize our co-op advertising budgets to support small businesses through the “Community-Driven Promise”, I was elated.  Small businesses are fueled by love and to me that is BIG business! Both businesses we chose to support with gift card donations are the epitome of love-fueled businesses. Diced Kitchen and Mojave Brewing Company are both ran by amazing people that have put the sweat and tears behind their dreams and care immensely about their teams. It was a blessing to be able to recognize them and support them in their support for others!”

Eichbauer added:

“As a partner to many local small businesses here in Nevada, we appreciate and understand the value and energy they bring to our community. Watching local entrepreneurial small-business owners double down on hope and reject doubt through these times has inspired us to get behind them whole-heartedly in helping to move Nevada forward and keep businesses in business. Helping our community is not just an opportunity; it’s a responsibility. We encourage our neighbors to join us in supporting local small businesses like the Mojave Brewing Company and Diced Kitchen by reaching out, following their stories and buying local.”


Mojave Brewing Company, ran by John “Griff” Griffith, opened its doors in January of 2020, and provides local craft beers in the heart of the Water Street District. The 10 barrel brewery specializes in ales, lagers and ciders, produced and sold fresh on site.

Diced Kitchen started in 2016 when owner Christina Martin, at the time a personal trainer, had several clients express an interest in healthy prepped meals. Soon she found herself preparing over 700 meals a week and had to move to her larger current location in Henderson off Eastern and Sunridge Heights. Now Diced Kitchen provides ready-to-eat prepared healthy and nutritious meals to businesses and families all across the valley.

You can support the small businesses mentioned by visiting:

Mojave Brewing Company
107 S Water Street #100
Henderson, NV 89015
702 – 308 – 3440
Open 2PM – 9PM
Brews to-go available in howlers, growlers and cans.


Diced Kitchen
10890 S Eastern Ave. Ste 108
Henderson, NV 89052
702 – 820 – 8624
Orders can be placed online or in-store. Orders can be delivered to your door or can be picked up.

“When we drive something bigger than ourselves, we change the destination.”

#OnPurpose #drivebigger #supportsmallbusiness #drivelikethereisatomorrow #biggerbeginswithyou #strengthenourcommunity #boostlocaleconomy #movelasvegasforward

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