Peace, Love Designate a Driver with Findlay VW

Findlay Volkswagen Henderson established its Peace. Love. Designate. program in 2020, alongside Mojave Brewing Company, in a call-to-action partnership designed to encourage safe driving habits by always appointing a designated driver. The two companies came together to provide incentives and support to those that make the pledge, and included the Peace. Love. Designate. fridge, stocked with free, non-alcoholic beverages for sober drivers to enjoy as they patronize the brewery.

Stemming from Findlay Volkswagen’s tagline Peace, Love &V-Dub, the Peace. Love. Designate a Driver initiative is designed to discourage drunk driving by rewarding responsible behavior and preplanning. Findlay Volkswagen and Mojave Brewing Co. decided to launch the campaign to emphasize the dangers of driving under the influence, wanting patrons to have a good time but be responsible.

In 2024, Findlay Volkswagen Henderson expanded its program to now include The Space with the variety show, Mondays Dark, and has opened its partnership offer to other businesses that want to join in the movement to promote safe driving habits when enjoying a night out. Customers who register as a Peace. Love. Designate. driver not only receive complimentary beverages, such as sodas, iced coffees, teas, sports drinks, and sparkling waters, but are also entered to win a Peace. Love. Designate. prize pack monthly from Findlay VW.

Findlay VW recognizes and thanks the local partners for sharing the message and participating in the active effort to encourage responsible habits, as well as all of those who volunteer to be a sober driver, helping to ensure that everyone gets home safely.

“We want our patrons to enjoy themselves and get home safely and remember their time with us for the right reason. The safety of our guests is our top priority at Mojave Brewing Co., and we encourage everyone to plan ahead. To us, the program seems like a no-brainer. The DD provides a huge service in ensuring a safe ride home for their friends and loved ones; it benefits everyone.”

– John Griffith, CEO of Mojave Brewing Co.

“We love our community and the amazing entrepreneurs Henderson is bringing to our area. By working together, we hope to encourage our community to drink responsibly, use a designated driver and never drive under the influence. We want Henderson and its busiesses to truly be the voice of the Peace. Love. Designate. campaign. Everyone on our roads plays an important role in alcohol management, by drinking responsibly, following a code of conduct and always having a DD.”

– Melisa Eichbauer, General Manager of Findlay Volkswagen Henderson

Findlay Volkswagen has partnered with Lyre’s Zero Proof Spirits to help elevate your experience and enjoy your time, while remaining dedicated to the Peace. Love. Designate. pledge.